allegromarketing

"Finally a Better Choice" Consumer Brochure, September 2006. Copy: Donna Cusano. Art direction by the printer under DC guidance. Purpose of brochure was to comprehensively explain how the QuietCare system worked to both seniors (who would have the system in their homes) and family members. Quad-fold, fit into #10 envelope or self mailer. Used by corporate and dealers.

Original was :120 DRTV commercial that aired 1st half 2007. Objective was to reach seniors and concerned family members to sell in-home QuietCare systems. Donna Cusano was responsible for supervising the DRTV production company, script input and revisions (many), the b-roll inserts used for parts of the demo, coordinating the endorser (Dr. Robert Roush), the media buy and shorter versions (:30/:60). This edit was used as a demo for home care agencies. Area Agencies on Aging, and non-profits supporting senior care outreach. Link here: http://www.youtube.com/watch?v=vgLx1L5ToFA

"Options for Living Independently". Independent Sales Force brochure. Developed by Dryden Partners under my direction. Accompanied by questionnaire. Also produced in trifold rack brochure sized.

QuietCare brochure for residents of independent living senior communities. Copy/layout Donna Cusano.

Brochure for use by assisted living communities to explain QuietCare's benefits primarily to family members. Copy/layout Donna Cusano/YB Services.

Presentation flyer for QuietCare in the home care agency market. Copy/layout Donna Cusano

Two sided flyer explaining how QuietCare works to home care professionals at the PANPHA conference 2008. Copy/layout Donna Cusano.

QuietCare counter cards, to be used at regional/state conferences and displays by sales/clinical force. Similar layouts were used for "pop-up" banners. Copy/layout Donna Cusano.

Five page document for professional (assisted living) users of QuietCare, explaining QuietCare's use in providing proactive information that could be used in early treatment of medical conditions that are common in older adults. Layout: Donna Cusano Copy: jointly developed with clinical directors, final copy/edit Donna Cusano.

Training manual on QuietCare in use in assisted living or home care. To be used by clinical or sales staff for in-service training. Presentation and leave-behind formats. Copy/layout/editing Donna Cusano. Produced March 2009.

Produced 9/2008. Joint marketing of QuietCare by GE Healthcare and Living Independently to assisted living companies. 8 page brochure in GEHC format. Created by Shine Advertising under guidance of GEHC and LIG Marketing.

Trifold brochure used in assisted living communities to present QuietCare to family members. Revision of earlier LIG brochure and rewritten by GE marcomm and Donna Cusano. Produced by Elite.

Flyer with examples of QuietCare in use in actual assisted living facilities, aiding residents in situations that threaten health.

Case study of Cerenity Assisted Living in MN. I worked with GE Marketing Communications, Kitty Foth-Regner (freelance writer) and the Regional Sales and Clinical Services Director Andrea Swayne on development, editing and approval of the brochure. Produced March 2009.

Case study of The Wilds (Ecumen) Assisted Living in MN. I worked with GE Marketing Communications, Kitty Foth-Regner (freelance writer) and the Regional Sales and Clinical Services Director Andrea Swayne on development, editing and approval of the brochure. Produced February 2009.

Case study of Mulberry Gardens Assisted Living in CT. I worked with GE Marketing Communications and Kitty Foth-Regner (freelance writer) on development, editing and approval of the brochure. Produced March 2009.

Comparison chart produced with GEHC Marketing and approved by LIG Marketing for sales force use.

Announcement 9/09: joining Telecare Aware as Editor, North America. Writer: Steve Hards.

Writer: Donna Cusano.

Major print coverage of QuietCare 2006-8. I hired and directly supervised our capable PR agency, Allison & Partners.

Significant press releases, messaging development and templated releases for QuietCare, developed by Allison & Partners with messaging, input, editing and supervision by Donna Cusano.

A series of five thought leadership articles published in industry magazines and newsletters 2006-8. I coordinated most of these with the publications directly or via Allison & Partners. In addition to actively editing them, these were disseminated to customers, prospects, used at trade shows and for the press.

Final as released press release to major media announcing GE Healthcare investment in Living Independently Group and "co-marketing" of QuietCare. Written jointly by GE Healthcare Public Relations, Allison & Partners. Edited/approved by Donna Cusano for LIG and GEHC Marketing.

Presentation on "canopy marketing" for GrandCare's network of dealers/installers. Understanding GrandCare's marketing position v/v the senior market. Writer/presenter: Donna Cusano.

Onsite coverage of the Connected Health Symposium, written by Donna Cusano and published on Telecare Aware.

Onsite coverage of the Connected Health Symposium, written by Donna Cusano and published on Telecare Aware.

Product presentation brochure for CMS Telehealth, a distributor of telephonic and remote monitoring for post-discharge (from hospital or rehabilitation) patients. Copy and graphics by Donna Cusano.

PowerPoint presentation developed by Donna Cusano for CMS Telehealth service presentations to hospitals, rehabilitation centers, clinics and private practices.

Announcement of CMS Telehealth services May 2009. Writer: Donna Cusano

Announcement of CMS Telehealth/MedApps reseller agreement July 2009. Writer: Donna Cusano. Coverage included MobileHealthWatch, iHealthBeat and the American Telemedicine Association's update newsletter.